Debrief Series
How Asana used market research to build a charming (and effective) brand campaign
Join us for episode 4 of the Debrief series, where we’re sitting down with the creative brain trust behind Asana’s delightful “Tame Your Work Worries” campaign.
Matt Maynard
Head of Brand & Content, Asana
Morgan Keys
Art Director, Asana
About this episode
Join us as we chat with the team behind Asana’s subtly strategic ad campaign. Learn how Asana paired evidence-based marketing with creative ingenuity to build a brand spot that stands out.
Creating strategic campaigns
Learn how Asana harnessed market trends to build a memorable brand narrative.
Making memorable ads
Walk away with actionable advice for boosting brand awareness and making educated marketing decisions from the experts at Asana.
Building unforgettable brand assets
Get an in-depth look at Asana’s creative process for designing memorable characters and campaigns.
Get an inside look at our favorite campaigns from concept to creation.
In each episode, we'll get candid about a single campaign. Join us as we pass the mic to the minds who know this work the best. Expect plenty of tips, takeaways, and hot hot tea.
